We’ve Moved!

Over the past few years we’ve been blogging about entertaining, weddings, birthday parties, and more! We’ve shared with you the latest trends and personal stories of our employees.

Today, we are excited to announce that we will continue to be doing that and MORE! We have listened to what all of you are saying, and have decided to redesign and relocate The Land of the Swoo.

We hope that you will join us at our new location, where we have gotten almost too cute to handle! Stop on by and take a look. We think you’ll love our new look!

http://www.landoftheswoo.com

– The Swoo Crew

Introducing Ban.do!

Spring is finally here! And that means we’re gearing up for a lot of new and exciting things at Swoozie’s; one in particular being the newest addition to the Land of Swoo, Ban.do! If you haven’t already heard of these stylish, La-La land-inspired accessories and gifts, you’re in for a special treat. Ban.do adds the perfect touch to the Swoozie’s lineup by giving you lots of color, taste and just the right amount of girly options to jazz up your every day style.

 We’ve got Canvas totes, Key chain pouches and Carryall duos for on-the-go girls…

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Back Me up Mobile Chargers, Power Trip chords, iPad/iPhone cases, Disco Tech Wristlets and Ear Buddies for the tech goddesses…

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Crystal Crush Bobbies , Sparkle & Shine Bobbi Sets and It Girl Bobbies, Twists Scarves and Girl Talk Headbands for the trendsetters….

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AND Sip Sip Tumblers, Drink Sleeves and Cross Body Party Pouches for the social butterflies!  

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Simply put, there’s a Ban.do essential for every fashionista and occasion! Looking for designer accessories at the perfect price? Ban.do is the way to go!

Tweet us your favorite items! (@Swoozies)

Swoozie’s College Football Scene – Week Two

What a fabulous weekend of football! As promised, here is our Week Two report from our SEC and ACC correspondents.

SEC Updates from Kate- Week Two

1. The biggest upset of the week goes to the Miami Hurricanes for defeating the Florida Gators 21-16.  This time last week, Florida sat pretty in position #12 in the AP Top 25 Poll while Miami was completely absent from the list.  Although Miami only collected 212 yards and the Gators had more than 15 extra minutes with the football in their possession, it was Florida’s turning the ball over five times that ultimately left the Gators with no bite.  Luckily for head coach Will Muschamp and offensive coordinator Brent Pease, the Gators have two weeks to work on their offense and prepare for their next game against Tennessee on September 21st.

2.  The most exciting game this weekend may have been the SEC matchup between Georgia and South Carolina.  For the past three seasons, the Gamecocks have defeated the Bulldogs but came up short Saturday, losing 41-30.  Winning this game may prove essential to Georgia’s future success in the weeks to come.  After a loss to Clemson in Week One, the Dawgs, with the leadership of Aaron Murray and Todd Gurley, proved they do in fact have what it takes to win high-pressure games such as matchups against LSU and Florida later this season.

3. Texas A&M ran over Sam Houston State and ended the game victoriously 65-28.  The Aggies’ explosive offense gathered over 700 yards on Saturday with star-quarterback Johnny Manziel contributing over 400 yards to that total.  Manziel also averaged an incredible 9.8 yards per pass, threw for three touchdowns, and allowed for only one of his 41 passes to be picked off by the opposition.  A&M was impressive on the ground as well.  Senior running back Ben Malena averaged 9.1 yards per carry and brought the ball into the end zone one time and Tra Carson, the Aggies’ other star running, back had two touchdowns.

4.  In Week One, Auburn defeated Washington State 31-24.  At the time, the score seemed too close for comfort and many thought it meant Auburn could have another losing season.  But, by the end of Saturday, many fans were changing their minds.  One week later, Washington State went on to upset and beat the University of Southern California, #25 in the AP Top 25 Poll, proving Auburn had faced tough competition in their season opener.  Additionally, Auburn improved their season record to 2-0 beating Arkansas State 38-9.   Auburn improved their number of first downs, total yards, passing yards and rushing yards even though they spent less time with the football in their possession than the week before.  The Tigers need to keep working hard, though.  They face their first SEC opponent, Mississippi State, on Saturday and that game will tell us if Auburn is back as a football powerhouse or if they will fall back into their losing habits of last year.

5. Overall it was a winning weekend for the SEC.  Except for Florida’s surprise loss to Miami and South Carolina’s loss to Georgia (where obviously an SEC team had to lose), every other SEC team won, and won big.  Most teams won by more than 15 points.  Vanderbilt, LSU, Kentucky, Tennessee, Mississippi State and Texas A&M won by more than 30 points.  As we move to SEC play this weekend, there will be both winners and losers but most SEC fans can look back on Week Two with fond memories as a weekend of really big wins.  Now the focus moves forward to what may be the SEC matchup of the season – Alabama and Texas A&M, the only team to roll over the Tide last year.

ACC Updates from Charlotte – Week 2

1.  With Miami’s win over Florida, the Hurricanes are ranked in the AP Top 25 at No. 15 for the first time since 2010.  Miami’s defense was the key to their performance resulting in the upset of a ranked SEC opponent for the second week in a row after Clemson’s victory over Georgia in Week 1.  This also gives the ACC their 3rd ranked team with Clemson moving up to 3rd and Florida State No. 10.

2.  Duke quarterback, Anthony Boone, became the second ACC QB to leave the game due to an injury after NC State’s Brandon Mitchell suffered a broken foot last week.  Boone’s broken collarbone gave backup Brandon Connette the chance to keep the Blue Devils undefeated against Memphis.  He led them to score 21 points in the second half, including 2 fourth quarter touchdowns to secure the 28-14 win.
3.  NC State struggled without Mitchell against their FCS opponent, Richmond, but managed to come out of the weekend at 2-0.  With the Wolfpack trailing in the final minutes of the game, backup quarterback, Pete Thomas, led a 48-yard drive to set up a game-winning field goal.  While NC State escaped with a win this week, they head into their off week before hosting No. 3 Clemson next Thursday and will need every minute of preparation before facing the Tigers.
4.  Virginia’s gameday experience against a ranked opponent wasn’t as exciting as other ACC counterparts, the Cavaliers lost handily to No. 2 Oregon in Charlottesville on Saturday.  The Ducks never gave the Cavs a chance, leading 28-10 at halftime, and the best news for the Hoos is that their best players are their youngest so they could have a bright future.
5.  Wake Forest traveled to face Boston College on Friday night and the BC Eagles proved they are more than a rebuilding team this season with a dominant win over the Demon Deacons.  Eagles’ running back Andre Williams rushed for 204 yards in an impressive performance that brings his total yardage in the first 2 games to almost 30% of BC’s total rushing offense in 2012.

Summer Fun

What fun activities have you been doing so far this summer? Let Swoozie’s help you get out from in front of the TV and go enjoy this beautiful weather! We’ve got you set up with three perfect summer activities and the essentials you’ll need to have a blast doing them.

  1. What’s first on the list? Go jump in the lake—It’s summer time! Rally up your group of friends and go for a swim. There’s so much to do at the lake that summer wouldn’t be complete without a trip to these waters. So pack a lunch, lather on the sunscreen and catch some fish! We’ll help get you in the mood with our lake themed napkins, cups, koozies, and décor.

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  1. “Take me out to the ball game…” Nothing beats number two on our list: a sunny day at the ballpark! Save some money on beverages at the game and bring your brew 2 go or solo cup to keep you refreshed all ball game long. Start the wave, enjoy some boiled peanuts, and be sure not to leave for the game without your dammit doll, in case your favorite team doesn’t play so well. The ball game is a summer tradition that never gets old and will certainly make memories that last a lifetime. Take those photos and commemorate with a ball game frame.

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  1. Sometimes, it’s not about what you do, but who you’re with. Number three on our list is about making some memories on the porch! Hang out, chitchat, and make yourself a glass of sweet tea with close friends and family. Our Swoozie’s swag will make it a party with everything from cocktail glasses, koozies, napkins and foam cups. With the right people and a little bit of décor, this is our favorite summer activity yet!

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Our summer sale is going on until July 19th. We’ve got you covered with inexpensive summer essentials for everyone in the family!

Fireworks Tailgate Celebration

It’s summertime and our guest blogger, Amy, from Amy’s Party Ideas, is helping you plan the best, but most simplistic parties of the summer! Amy’s goal is to empower you to be able to create these professional, custom party looks on your own. Her latest party idea is a Fireworks Tailgate Celebration—just in time for July 4th! Enjoy this special feature!

Every Fourth of July, we love to watch the fireworks!  In the past, we have fought the crowds to find a parking spot, haul all our stuff to the park, find a place to squeeze in and sit in the crowd and then wait in hours of traffic as everyone tries to leave at the same time.  But last year, we decided to tailgate at our parking spot and it was wonderful!  We parked, opened the back of the SUV, spread all the food out, and enjoyed a spectacular show!  So this year, I have partnered up with Swoozie’s to show you how you can create your own fireworks tailgate!

Fun Fireworks Tailgate ~ perfect way to celebrate your 4th of July! | #fourthofjuly #fireworks #tailgate party ideas from #AmysPartyIdeas | #Swoozies

Fun Fireworks Tailgate ~ perfect way to celebrate your 4th of July! | #fourthofjuly #fireworks #tailgate party ideas from @AmysPartyIdeas | @Swoozies

Fun Fireworks Tailgate ~ perfect way to celebrate your 4th of July! | #fourthofjuly #fireworks #tailgate party ideas from #AmysPartyIdeas | #Swoozies

Fun Fireworks Tailgate ~ perfect way to celebrate your 4th of July! | #fourthofjuly #fireworks #tailgate party ideas from #AmysPartyIdeas | #Swoozies

Fun Fireworks Tailgate ~ perfect way to celebrate your 4th of July! | #fourthofjuly #fireworks #tailgate party ideas from #AmysPartyIdeas | #Swoozies

Fun Fireworks Tailgate ~ perfect way to celebrate your 4th of July! | #fourthofjuly #fireworks #tailgate party ideas from #AmysPartyIdeas | #Swoozies

Fun Fireworks Tailgate ~ perfect way to celebrate your 4th of July! | #fourthofjuly #fireworks #tailgate party ideas from #AmysPartyIdeas | #Swoozies

Fun Fireworks Tailgate ~ perfect way to celebrate your 4th of July!  | #fourthofjuly #fireworks #tailgate party ideas from #AmysPartyIdeas | #Swoozies

Fun Fireworks Tailgate ~ perfect way to celebrate your 4th of July! | #fourthofjuly #fireworks #tailgate party ideas from #AmysPartyIdeas | #Swoozies

Fun Fireworks Tailgate ~ perfect way to celebrate your 4th of July! | #fourthofjuly #fireworks #tailgate party ideas from #AmysPartyIdeas | #Swoozies

Fun Fireworks Tailgate ~ perfect way to celebrate your 4th of July! | #fourthofjuly #fireworks #tailgate party ideas from #AmysPartyIdeas | #Swoozies

Fun Fireworks Tailgate ~ perfect way to celebrate your 4th of July! | #fourthofjuly #fireworks #tailgate party ideas from #AmysPartyIdeas | #Swoozies

Fun Fireworks Tailgate ~ perfect way to celebrate your 4th of July! | #fourthofjuly #fireworks #tailgate party ideas from #AmysPartyIdeas | #Swoozies

Fun Fireworks Tailgate ~ perfect way to celebrate your 4th of July! | #fourthofjuly #fireworks #tailgate party ideas from #AmysPartyIdeas | #Swoozies

Fun Fireworks Tailgate ~ perfect way to celebrate your 4th of July! | #fourthofjuly #fireworks #tailgate party ideas from #AmysPartyIdeas | #Swoozies

Fun Fireworks Tailgate ~ perfect way to celebrate your 4th of July! | #fourthofjuly #fireworks #tailgate party ideas from #AmysPartyIdeas | #Swoozies

Fun Fireworks Tailgate ~ perfect way to celebrate your 4th of July! | #fourthofjuly #fireworks #tailgate party ideas from #AmysPartyIdeas | #Swoozies

Fun Fireworks Tailgate ~ perfect way to celebrate your 4th of July! | #fourthofjuly #fireworks #tailgate party ideas from @AmysPartyIdeas | @Swoozies

Fun Fireworks Tailgate ~ perfect way to celebrate your 4th of July! | #fourthofjuly #fireworks #tailgate party ideas from @AmysPartyIdeas | @Swoozies

When thinking about a tailgate, you want food that’s easy to transport & will be good hot or cold.  So we kept our menu simple with hot dogs served in colorful baking trays, chips served in French Fry boxes, fresh fruit served in the most charming baking cups, cupcake pushpops, mini cherry pies & cherry strudels. I added a little chocolate candy red star to the top of the cupcake pushpops for a sweet touch! We also had a great pasta salad served up in thecutest casserole container you have ever seen!  And I love IZZE drinks!  Their packaging is the perfect color for our patriotic party!

Fun favors for our guests were red striped paper favor bags filled with blue gumballs.  We added a personalized sparkler on each bag so everyone would know which one belonged to them!  So fun and easy to do!

One of my all time favorite details for this tailgate are the personalized hand held fans!  They are actually offered in a variety of patterns and would be perfect for any summer birthday party or event but I just fell in love with the stars & chevron stripe patterns.  They are very sturdy and well made and can be used year after year…well worth the investment.

Bring a couple of chairs along & small pillows to make it extra comfy.  Add some drink holders that just stake in the ground and you have a great place to relax, enjoy some good food, friends, & fireworks this holiday!

Always being Put-Together, On Time, Organized and Stylish Takes a Great Planner

Ask any busy woman her secret to keeping it all fabulously together, and I’m certain you’ll get the same answer time after time – the agenda. Men have hammers; we have the agenda. That secret weapon, so stylishly packaged and the single must-have accessory for any girl on the go (and what girl is not on the go after all?).

 

Today is July 13th. Yes, we’re all busy today. But, we are about to be slammed. Back to school, Labor Day, fall weddings, practices, Halloween, before we know it, we’re going to be ringing in the New Year. Okay, this may be a little bit of a stretch, but you get my point. Ladies, we have planning to do. And, the perfect planner changes your life!

 

The key to selecting the perfect planner is all in preference, but here a few things to look for when you’re out selecting your new go-to tool.

 

The collection from Lilly Pulitzer is always a hit with a classic Lilly look loved all year round. The spiral binding is great for ease of use, with a simple rubber elastic strap to effortlessly keep it together. Color-coded tabs make flipping to particular months easy. These calendars are August 2011 through December 2012 (perfect for teachers too!). In true Lilly style, fun stickers and clever phrases throughout help to keep the mood light and creativity flowing as you squeeze a parent/teacher conference in before the big dinner party next month.

 

Mom’s everywhere have adored (and consistently requested) the Mom Agenda, another one of our favorite planners. A handy mom guide in the front includes list upon list of every resource you’ll need at crunch time, while the back features sections for keeping tabs on key moments of the year – a gift record, entertaining resource and more. The single best feature must be space each day reserved on your schedule for each child, and even a “what’s for dinner” line too.


Despite your schedule or your style, the agenda is single handedly the most important accessory of the Fall. You pull it out in meetings, at school, at dinners, during games and at social events. And, these two options, Lilly Pulitzer and Mom’s Agenda, are just as stylish as the outfit you spent all morning putting together. You can be confident every time you reach for your planner this year. Let the fall scheduling begin. We’re ready!

 

 

The Wedding – Possibly Life’s Most Celebrated Event

 

On Wednesday night, we held our semi-annual Bridal Showcase. Each June and January we look forward to hosting our recently engaged customers, their friends and families and our local wedding vendors. The energy in the store the day of the event is always contagious, and this past Wednesday, it was as strong as ever.

 

A wedding is one of life’s most celebrated events. Today, families are typically spread out geographically, jobs and careers demand more time than ever and the most common form of communication is over e-mail, Facebook and texting. The Wedding is the one time that entire families come together and more often than not, spend two to three quality days focusing on nothing other than spending time together. This is where personalities shine, old stories are passed on, new stories are created and bonds are strengthened.

 

And, leading up to the big event, families and friends come together to execute the perfect day for the couple. It’s all these individual occasions that collectively make the Wedding a complete experience from the engagement to the day they say, “I do”.

 

We are thrilled that our event is one of the places where friends, family and the bride (and sometimes the groom) physically come together, laugh, bond and find inspiration. We enjoyed spending the time getting to know everyone just a little bit better and understanding what our individual brides are envisioning for their big day.

 

Based on our observations, the upcoming series of weddings is going to be impressively creative, reflective of the personalities of the bride and the groom and a collection of events and experiences that will result in fabulous stories for future gatherings and generations to come. It is with great anticipation that we look toward the Fall 2011’s wedding season! Let the wedding planning begin!