Celebrating The Land of the Swoo!

Today we invite you to join us as our guest in ‘The Land of the Swoo’: the home of everything ‘Swoozie’. Here, we will keep you informed on the stories behind our gifts and invitations, our suggestions for throwing fabulous parties and gift giving, social etiquette, trends in entertaining, traditions and tips for Swoozing up your holidays.

We will offer our own Swoozie suggestions and stories straight from the small group of women who make up our buying and marketing team. Just like you, we plan, prepare and organize our parties and gift lists (on our personalized note pads) for each and every celebration and holiday. You’ll also hear from our magnificent managers and graphic designers – the personalities behind the pizazz.

We are also honored to feature many guest posts. Among these guests you will find experts in gift giving and party planning, magnificent hostesses and the most gracious gift givers. You’ll hear from real customers who have been the blushing bride, the new mom and the dinner party hostess. You’ll hear from wedding and party planners as well as esteemed and celebrated designers. Several common themes bring all of these individuals together in ‘The Land of the Swoo’: they know a great party when they see one, they celebrate the handwritten note, they adore personalized gifts and they love to Swooz!

In the hustle and bustle of life, a girl needs a place for a little inspiration and pizazz. You’ll find it here, in the Land of the Swoo.

And as we sign off on our premiere post, we leave you with this piece of advice on being ‘Swoozie’, “Always carry a little bag of confetti, just in case.”